Brand strategy in ten minutes

Make everything you publish sound like you.

Answer five short forms. Get a complete brand strategy, then watch it shape every post, brief, and prompt you create.

No credit card. Powered by Claude. Your first playbook is yours forever.

Start freeSee a sample playbook

How it works

Five forms. Ten minutes. One playbook.

AI synthesizes a playbook with named competitors, industry-specific language, and week-1 actions.

  1. 1

    Foundation

    Tell us about your brand: what you sell, who you sell to.

  2. 2

    Vision, Purpose, Mission

    Define what you are building and why it matters.

  3. 3

    Values and Positioning

    Lock the non-negotiables and the one thing only you can claim.

  4. 4

    Brand Personality

    Define how you sound, on every channel.

  5. 5

    Reasons to Believe

    The proof that turns skeptics into customers.

THE OBJECTIONS

You've heard these problems before.

We hear them every day. Nira Flow is the answer to all four.

  1. You don't have six weeks for a strategy sprint

    Agencies take months. You need clarity before your next pitch, not after.

  2. You can't justify $50K on a brand book

    Strategy work has been gatekept at agency prices. That's the gap Nira Flow closes.

  3. Generic AI gives you generic content

    Strategy first means every piece has a foundation. Not random prompts.

  4. Your strategy can't live in your head

    If only you know your positioning, your team can't reinforce it.

CONTENT CREATION

Your playbook takes over.

Pick a format. In about 30 seconds you get a first draft true to the voice your playbook already defined.

Made for

You sell your expertise. Your marketing gets built between client calls.

LinkedIn post

A post and its first comment, ready to publish.

Most rebrands stall at the logo. The founder never took the time to write down what the company refuses to do.

From your playbookVoice · Positioning

Client email

A subject line and a full email, written in your voice.

Subject: Your positioning draft, and the question still to settle.

From your playbookVoice · Proof points

Services page

The section copy that turns interest into a decision.

You already know your work is solid. This page lets a buyer see it in six seconds.

From your playbookPositioning · Values

Nothing starts from scratch.

In the room with you

Decided once. Present everywhere you work.

Your brand doesn't sit in a PDF you forget. It shows up in the tools you already use, so staying on brand becomes a reflex.

  • Strategy companion

    Your brand's strategist, in Slack.

    Ask in any channel and get an answer from your playbook, not a generic model. It knows your positioning, your voice, your audience.

    What's our voice when talking to investors?

    Same voice in both rooms. The register shifts, the personality doesn’t.

    Anchored in your Fern & Co. playbook

  • Brief generator

    On-brand briefs in seconds

    Hand a freelancer or a campaign a brief that carries your brand.

    Brand anchor

    Warm, clear, direct. Never condescending.

    Objective

    Position the spring launch without overpromising.

    Deliverables

    Landing page, three emails, five posts.

  • Brand Health

    Catch drift before it ships

    Paste a draft and see how on-brand it is.

    OverallDrifting
    Voice and toneDrifting
    PositioningOn-brand

THE ALTERNATIVES

What you'd use instead.

The tools you'd reach for otherwise, and what each one can really do for you.

What you needGeneric AIChatGPT, Copy.aiTemplatesNotion, CanvaBrand agencyBoutique or in-houseNira Flow
Knows your brandNo. You re-explain it every time.No. You fill in the structure yourself.Yes, after a discovery phase.Yes, from your playbook.
Price$20/mo$50 to $200, one time$5,000/mo minimum$49/mo
Time to first draftA few seconds, then hours of edits.Hours of your own time.About two weeks per deliverable.30 seconds.
Who writes it?You redo every line.You do.You, again.Your playbook does.

Nira Flow starts from your strategy and writes content that sounds like you, in 30 seconds. Included with Pro.

FAQ

Common questions.

  • How long does it take?
    Ten minutes to fill the forms. Six to ten minutes for AI to generate the playbook. Total under 20 minutes.
  • What is actually in the playbook?
    Six sections: Vision & Purpose, Mission, Core Values, Positioning, Brand Personality, and Reasons to Believe. Enterprise adds Target Audience and Competitive Analysis.
  • What is the difference between Free and Pro?
    Free shows your Vision, Purpose, and first core value. Pro unlocks the full playbook plus week-1 actions, 20 content pieces a month across LinkedIn, email, ads, push, and social, and a strategy companion in Slack.
  • How does the Slack integration work?
    DM Nira Flow or @-mention it in any channel. The /nira slash command works the same way and replies privately. The bot answers questions grounded in your playbook. Pro and Enterprise tiers.
  • Can I cancel anytime?
    Yes. Cancel from your dashboard with no questions. Annual subscriptions are non-refundable, you keep access until the end of your billing period.
  • Do I keep my Free playbook?
    Yes. Forever. Even if you never upgrade.
  • Which AI generates the playbook?
    Claude, made by Anthropic. We picked Claude because the writing comes out clear, opinionated, and plain-spoken. Qualities that matter when AI is writing your brand voice. Specifically: Claude Sonnet 4.6 for primary writing, Claude Opus 4.7 for final synthesis.
  • Isn't this just ChatGPT with extra steps?
    No. ChatGPT writes whatever you prompt, with no memory of your brand. Nira Flow runs a structured strategy process, five forms that build your positioning, values, voice, and reasons to believe, then turns that into a playbook every piece of content draws from. The strategy is the product. The writing is what it powers. You're not prompting a blank model each time; you're working from a foundation it already knows.
  • Is my data used to train AI?
    No. Your form inputs and generated content stay private to your account. Anthropic does not train on your data.
  • Can I edit the playbook after generation?
    Pro accounts can revert to a previous form state and regenerate. Section-level regeneration ships in V1.1.
  • Who is this for?
    Anyone building a brand on their own, without the agency timeline or budget. Solo consultants, creator-founders, freelancers, small teams. Brand strategists and agencies managing multiple clients can use the Enterprise plan.

Build your brand playbook in 10 minutes.

Start free

No credit card. Your first playbook is yours forever.

Beta features. Pro users get early access to features still being refined. Turn them on in your account settings.